Managing retailing, wholesaling, and market logistics download ppt slides chapter no. The global retail development index has ranked india first, among the top 30 emerging markets in the world. If you have the same requirements, then you can take the assistance of this readily available powerpoint template. International retailing meaning and important concepts international trade and commerce has existed for centuries and played a very important part in the world history. A short description of your company and what you do is a must for every retail ppt templates free download. While barter would be considered to be oldest form of retail trade, since. Any university student can download given mba rural marketing notes and study material or you can buy mba 4th sem strategic management books at amazon also. Aside from that, you just need to process the business requirements and you are now good to go. Managing retailing, wholesaling and market logistics. Retail management powerpoint presentation slides templates. Mar 15, 2016 created to inform users about case studies involving beacons, qr codes, and scannable ads.
International retailing meaning and important concepts. Introduction, meaning, definition and characteristics. Retailer a dealer or trader who sells goods in small quantities, or one who repeats or relates. Lesson 1 an overview of retailing introduction the word retail is derived from a french word with the prefix re and the verb tailer meaning to cut again. It has witnessed steady growth of 5060 % over the years. Store retailing comprises over 90% in way products reach the end customer. Retail segment in india has witnessed a dynamic change these years. Retail marketing comprises the activities related to selling products to the consumers through channels such as stores, malls, kiosks, vending machines, or other fixed locations. We will get a better understanding of the above process in the following case study. Pdf retailing in india background, challenges, prospects. Marketing analytics retail case study example part 1. Retailing the future of retailing new retailing forms and shortening life cycles the rise of megaretailers involves the rise of mass merchandisers and specialty superstores, the formation of vertical marketing systems, and a rash of retail mergers and acquisitions superior information systems buying power large selection 38. Mba retail management notes pdf rm notes smartzworld. Retailing and etailing integrates the four ps of marketing into the operations of retail and etail businesses.
Choose from 500 different sets of marketing chapter 15 retailing flashcards on quizlet. Slide team presents you e retail management powerpoint presentation slides. View and download powerpoint presentations on omnichannel ppt. Evidently, retail trade is one that cuts off smaller portions from large lumps of goods. Created to inform users about case studies involving beacons, qr codes, and scannable ads. Impress your audience by drafting an interesting presentation on retail marketing with this completely editable powerpoint template. Managing integrated market communication download ppt slides chapter no. Mba retail marketing lecture notes, summary ebook free pdf. E retail management powerpoint presentation slides slideteam. The differences between traditional retail operations and etailing are also explored. Pdf e retailing or online is growing at faster pace in india. Evans chapter objectives to define retailing, consider it from different perspectives, demonstrate its impact, and note its special characteristics to introduce the concept of strategic planning and apply it to show why the retailing concept is the foundation of a successful business, with an. However international retailing has been in existence and has gained ground in the past two to three decades. List of topics covered in retail marketing lecture notes ebook for mba pdf file.
Retailers need to choose sales channels carefully and need to use all those channels effectively to acquire. This marketing research is a powerful study that offers indepth analysis on. She has taught retailing at every level in further and higher. Understand the marketing decisions facing retailers and wholesalers. The retailing concept covers the following four broad areas.
Retail marketing plan premium powerpoint template slidestore. Selling retail goods is one of the most profitable businesses for any entrepreneur or businessminded person. Learn marketing chapter 15 retailing with free interactive flashcards. Sample retail products are also easy to sell, as you only need to contact the supplier or wholesaler for the products to be delivered to your store or warehouse. Ppt retail marketing powerpoint presentation free to view id. Chapter retailing and multichannel marketing 1 chapter. Ppt retailing powerpoint presentation free to download. Ppt retail marketing powerpoint presentation free to view. Introduction to retail marketing free download as powerpoint presentation. In this lesson, you will learn about retailings role in marketing and the different forms retail stores can take.
Introduction liberalized financial and political environment in india has prompted a wave of large number of entrants into the countrys rapidly growing retail industry during the past few years, without doubt, the retail industry in india is in the throes of radical restructuring. The history of modern retailing and organised retail in india began earlie r than is often sup posed. Retail marketing is one of the most important domains in marketing and should be taught to every marketing professional. It also introduces you to visual merchandising, retail marketing mix, and etailing. It provides guidelines which must be followed by all retailers irrespective of their size, channel design, and medium of selling. Retail marketing mix retail marketing mix is the term used to describe the various elements and methods required to formulate and execute retail marketing strategy. It is believed that india has the potential to deliver the fastest growth over the next 50 years. Designed by experts, it will help you draft informative and visually appealing slideshows in seconds. Retail stores could be classified in the following. Retailing is the business activity of selling goods and services to the final consumer. Retail powerpoint template is a free powerpoint template that you can download for consumer market presentations as well as other retail presentations in microsoft powerpoint 2010 and 2007. Mba rural marketing notes pdf download mba 4th sem study. Principles of retailing suzanne fernie bsc, tqfe, dms marketing, mba suzanne is a further and highereducation lecturer in retailing and marketing, specialising in retail environment, retail theories and retail change. The retailing concept is essentially a customer oriented, companywide approach to developing and implementing a marketing strategy.
Retailing management, 10th editionpdf free download. The retail mix the set of variables that the retailer can use to satisfy the customers needs to influence their buying behavior and compete effectively in the market retail managers must determine the optimum mix of retailing activities and coordinate the elements of the mix. According to kotler, retailing includes all the activities involved in selling goods or services to the final consumers for personal, non business use. In contrast, direct marketing to consumers attempts to complete a sale through phone, mail, or web site sales. Reviews simple and easy to use marketing tools that can boost your. Definition of retailing our ninja family wants to open a retail shop specializing. Retail is the sale of goods to end users, not for resale, but for use and consumption by the purchaser. Retailing all activities involved in the marketing of goods and. This is the introductory chapter slides of retail marketing. It is a process through which goods are transported to final consumers. Retailspecific topics in the areas of business operations, merchandising, customer service, and selling are presented. These notes are highly recommended for mba or pgdm management students.
The retail transaction is at the end of the supply chain. Jul 20, 2014 retail any business that directs its marketing efforts towards satisfying the final consumer based upon the organization of selling goods and services as a means of distribution. Over the years nonstore retailing has garnered a market share. Retail management i about the tutorial retail management is an activity of selling products or services to their endusers. This tutorial introduces you to various concerns of retail business such as retail marketing, space management, and retail operations. Managing advertising, sales promotions, public relations and direct marketing download ppt slides.
In this lesson, you will learn about retailing s role in marketing and the different forms retail stores can take. Committed to serve our clients and society in general and to improve the industry with innovations breakthroughs and general awareness we are a disruptor in the retail industry. In 1971, indias first supermarket was opened, in the form of nilgiris at bengaluru. Find powerpoint presentations and slides using the power of, find free presentations research about omnichannel ppt. The fundamental drivers of change are increasing per capita income, growing. Pdf eretailing or online is growing at faster pace in india. Retailing is a distribution channel function where one organization buys products from supplying firms or manufactures the product themselves, and then sells these directly to consumers. Introduction and perspectives on retailing,world of retailing, retail management, introduction, meaning, characteristics, emergence of organizations of retailing types of retailers retail formats, multichannel retailing customer buying behaviour, historical perspective, role of retailing, trends in retailing, fdi in retail problems of.
Hi guys, i am sharing this excellent summary ebook on retail marketing in pdf format as per the mba syllabus. Marketing through call centre or catalogue marketing is also an emerging trend. Internet retail giant is an example of direct marketing. Nonstore retailing includes direct selling, direct marketing, automatic vending and buying service. The need for an omni channel strategy for fashion and luxury brands the best strategies and practices on over 70 global brands and retailers, which are the leaders and forerunners of the fashion and luxury industry. Marketing management by philip kotler powerpoint slides ppt. Retailing can be defined as the business products and services to consumers for their own use.
729 798 1095 1120 1105 1493 159 337 298 720 1444 416 680 1067 902 1185 765 301 701 1131 1443 632 353 1270 1261 1316 125 1391 257 994 470 225 2 368 473 840